Some companies engage in mass fundraising in addition to their core business. Via a corporate social responsibility (CSR) channel this may increase sales. However, ask avoidance, if present, could imply that fundraising activities may harm a company's core business. We examine how asking for...

Some companies engage in mass fundraising - where thousands of recipients are asked to make small donations - in addition to their core business. Via a corpo-rate social responsibility (CSR) channel this may increase sales. However, recent research uncovered significant "ask avoidance" which, if...

Some companies engage in mass fundraising — where thousands of recipients are asked to make small donations — in addition to their core business. Via a corporate social responsibility (CSR) channel this may increase sales. However, recent research uncovered significant “ask avoidance”...

There has been little systematic study of the mechanisms typically used to raise money for charity. One of the most common is the simple raffle in which participants purchase chances to win a prize at a constant price. We conduct a field experiment randomly assigning participants to four raffle...

In a door-to-door fundraising field experiment, we study the impact of fundraising mechanisms on charitable giving. We approached about 4500 households, each participating in either an all-pay auction, a lottery, a non-anonymous voluntary contribution mechanism (VCM), or an anonymous VCM. In...

The declining use of cash in society urges charities to experiment with digital payment instruments in their off-line fund raising activities. Cash and card payments differ in that the latter do not require individuals to donate at the time of the ask, disconnecting the decision to give from the...

Ineffective fundraising lowers the resources charities can use for goods provision. We combine a field experiment and a causal machine-learning approach to increase a charity’s fundraising effectiveness. The approach optimally targets fundraising to individuals whose expected donations exceed...

Ineffective fundraising lowers the resources charities can use for goods provision. We combine a field experiment and a causal machine-learning approach to increase a charity's fundraising effectiveness. The approach optimally targets fundraising to individuals whose expected donations exceed...

There has been little systematic study of the mechanisms typically used to raise money for charity. One of the most common is the simple raffle in which participants purchase chances to win a prize at a constant price. We conduct a field experiment randomly assigning participants to four raffle...