Charities increasingly utilize social media tools in fundraising. This research studies three mechanisms by which Facebook “likes” affect charitable behavior: (1) signaling, (2) commitment escalation, and (3) social contagion. The first study manipulates the number of Facebook likes on a...

Fundraising involves the simultaneous consideration of three actors the donor, the charitable organization raising the funds, and the beneficiary. Successful fundraising appeals match donor motivations to preferred organizational and beneficiary attributes while acknowledging the influence of...

The purpose of this study is to determine how self-driven (intrinsic motivators) and monetary incentives (extrinsic motivators) are mediated by effort to affect fundraising outcomes. This integration sheds light on crowding out between the two types of incentives as well the drivers of...

This study examines the effects of local competition on product innovation and performance in local versus traded markets, with empirical evidence from the performing arts sector. Local markets feature locally produced and consumed offerings and consistent patterns of competitive density. Traded...