Svensson, Göran; Mysen, Tore; Rindell, Anne; … - In: Marketing Intelligence & Planning 31 (2013) 1, pp. 72-87
Purpose – The purpose of this paper is to test the validity and reliability of a META‐RELQUAL construct in Finnish, Norwegian and Swedish business relationships. Design/methodology/approach – A total of 1,500 companies were involved. The Finnish, Norwegian, and Swedish sampling frames each...