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~subject:"Norwegen"
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Building foreign brand persona...
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Norwegen
Norway
22
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
10
Markenführung
10
Brand image
7
Markenimage
7
Betriebswirtschaftslehre
6
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6
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6
Internationales Marketing
6
Markenartikel
6
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3
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2
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English
19
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Norwegian
4
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Grønhaug, Kjell
26
Fredriksen, Tor
5
Supphellen, Magne
5
Jakubanecs, Alexander
3
Sogn-Grundvåg, Geir
3
Fuglseth, Anna Mette
2
Haugland, Sven A.
2
Helgeson, James G.
2
Osland, Ove
2
Voldnes, Gøril
2
Bendiksen, Bjørn-Inge
1
Dalgaard, Bruce R.
1
Dreyer, Bent
1
Ekici, Ahmet
1
Fedorikhin, Alexander
1
Gilmore, Audrey
1
Gray, Brendan J.
1
Gripsrud, Geir
1
Grønmo, Sigmund
1
Hammervoll, Trond
1
Haugen, Hege Mathea
1
Hennestad, Bjørn
1
Kolltveit, Bjorn
1
Korneliussen, Tor
1
Kurpis, Lada Helen V.
1
Kvadsheim, Henrik
1
Kvitastein, Olav
1
Lorentzen, Tore
1
Ottesen, Geir Grundvåg
1
Pedersen, Pål A.
1
Rånes, Stein Arne
1
Sivertstøl, Njål
1
Svendsen, Mons Freng
1
Thode Lorentzen, Lorentz
1
Troye, Sigurd V.
1
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Norsk Produktivitetsinstitutt
1
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Bedriftsøkonomen : medlem av den Norske Fagpresses Forening ; startet av Kandidater fra Norges Handelshøyskole ; utg. ... av norske sivilłkonomer
3
European journal of marketing : EJM
3
Journal of East-West business
2
Sosialøkonomen
2
The journal of socio-economics
2
Baltic journal of management
1
Diversity in European marketing : text and cases
1
Energy, natural resources and environmental economics
1
Forskningsrapport / Fondet for Markeds- og Distribusjonsforskning
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of emerging markets
1
International journal of market research
1
Journal of food products marketing
1
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1
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1
Liiketaloudellinen aikakauskirja
1
Marine resource economics
1
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1
Research policy : policy, management and economic studies of science, technology and innovation
1
SNF-rapport / Stiftelsen for Samfunns- og Naeringslivsforksning
1
Scandinavian economic history review
1
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1
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ECONIS (ZBW)
31
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1
Exploring environmental influences in organizational buying
Grønhaug, Kjell
- In:
Journal of marketing research : JMR
13
(
1976
)
3
,
pp. 225-229
Persistent link: https://www.econbiz.de/10002546053
Saved in:
2
De norske reklamekostnader i 1975
Grønhaug, Kjell
- In:
Bedriftsøkonomen : medlem av den Norske Fagpresses …
(
1976
)
10
,
pp. 450-453
Persistent link: https://www.econbiz.de/10002546089
Saved in:
3
Reklamekostnadene i Norge
Grønhaug, Kjell
- In:
Bedriftsøkonomen : medlem av den Norske Fagpresses …
(
1970
)
10
,
pp. 508-511
Persistent link: https://www.econbiz.de/10002546132
Saved in:
4
Reklamekostnadene i Norge
Grønhaug, Kjell
- In:
Bedriftsøkonomen : medlem av den Norske Fagpresses …
32
(
1970
)
10
,
pp. 508-511
Persistent link: https://www.econbiz.de/10002546136
Saved in:
5
Elicitation of salient brand emotions in Western and East Asian markets : the role of elicitation context
Jakubanecs, Alexander
;
Supphellen, Magne
;
Fedorikhin, …
- In:
International journal of market research
61
(
2019
)
5
,
pp. 518-533
Persistent link: https://www.econbiz.de/10012172411
Saved in:
6
Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.
;
Kurpis, Lada Helen V.
;
Supphellen, Magne
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
Saved in:
7
Crisis management across borders : effects of a crisis event on consumer responses and communication strategies in Norway and Russia
Jakubanecs, Alexander
;
Supphellen, Magne
;
Helgeson, James G.
- In:
Journal of East-West business
24
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011804222
Saved in:
8
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
9
Entrepreneurship in Norway's economic and religious nineteenth-century transformation
Dalgaard, Bruce R.
;
Supphellen, Magne
- In:
Scandinavian economic history review
59
(
2011
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10009381686
Saved in:
10
Næringsutvikling og forskning i storbyene
Fredriksen, Tor
;
Grønhaug, Kjell
;
Kvadsheim, Henrik
-
1992
Persistent link: https://www.econbiz.de/10000997721
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