The reasons for the choice and purchase of extra virgin olive oil dal'in-born dividuazione attribute differential versus the competition, responsible for the perceived value by the consumer about the product, that is to say a high benefit / cost ratio that leads to specific product to be...

This paper aims to analyze, utilizing scanner data, the relationships of competitive interdependency in the extra-virgin olive oil sector in Italy. One of the most important aspects of the competitiveness analysis is the concept of competitive interdependency, as the competitive performances of...

The extra-virgin olive oil, in the rural economy of our country is becoming an ever more important. The increasing price volatility due to the opening of markets and thus the competitive relationship with other producing countries, the increase in consumption of quality products, together with...

The problem of the competitiveness of the agricultural products has always animated the analyses of the agricultural economists. At the present, them competitive context is influenced from two phenomena of bottom: the progressive increase of the markets segmentation process, fed from the...