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Determinants of e-commerce strategy in franchising : a resource-based view
Perrigot, Rozenn; Pénard, Thierry - In: International journal of electronic commerce : IJEC 17 (2012/13) 3, pp. 109-130
Persistent link: https://www.econbiz.de/10009745718
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Do reputation feedback systems really improve trust among anonymous traders? : an experimental study
Masclet, David; Pénard, Thierry - In: Applied economics 44 (2012) 34/36, pp. 4553-4573
Persistent link: https://www.econbiz.de/10009713389
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Online search - online purchase in franchising : an empirical analysis of franchisor website functionality
Pénard, Thierry; Perrigot, Rozenn - In: Journal of retailing and consumer services 39 (2017), pp. 164-172
Persistent link: https://www.econbiz.de/10011747774
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Search online - purchase online in franchising : an empirical analysis of franchisor website functionality
Pénard, Thierry; Perrigot, Rozenn - 2015
Persistent link: https://www.econbiz.de/10011712444