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A preliminary study of first-mover advantage among e-commerce companies in India
Goparaju, Hyma - In: The IUP journal of business strategy : IJBS 12 (2015) 3, pp. 27-45
Persistent link: https://www.econbiz.de/10011412149
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Early mover advantage in e-commerce platforms with low entry barriers : the role of customer relationship management capabilities
Wang, Shan; Cavusoglu, Hasan; Deng, Ziliang - In: Information & management : the internat. journal of … 53 (2016) 2, pp. 197-206
Persistent link: https://www.econbiz.de/10011448465
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A Preliminary Study of First-Mover Advantage Among E-Commerce Companies in India
Goparaju, Hyma - 2015
First movers, globally, have enjoyed a distinct advantage across industries in not just gaining market shares but also in achieving sustainable profitability. Fierce competition and changing global economics have challenged many first entrants in their own bastions, refuting this thought process...
Persistent link: https://www.econbiz.de/10013010537
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Die Vorteilssituation von Innovatoren auf elektronischen Märkten : Strategische Relevanz des frühen Markteintritts am Beispiel des Online-Buchhandels
Achterholt, Gertrud (contributor) - 2008
als prädestiniert für einen frühzeitigen Markteintritt und damit für den besonderen Erfolg des Innovators. Eine große …
Persistent link: https://www.econbiz.de/10013516858
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Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey; Trundova, Olga - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
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Online-Distribution als innovativer Absatzkanal
Tomczak, Torsten; Schögel, Marcus; Birkhofer, Ben - In: Electronic commerce : Herausforderungen, Anwendungen, …, (pp. 105-122). 1999
Persistent link: https://www.econbiz.de/10001366245
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Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik; Longstreet, Phil - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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Identifikation und Auswahl von Zielgruppen im E-Commerce : Ergebnisse einer empirischen Untersuchung
Lingenfelder, Michael; Loevenich, Peter - In: Marketing : ZFP ; journal of research and management 25 (2003) 2, pp. 119-131
Persistent link: https://www.econbiz.de/10001758641
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M-commerce and m-management : business of the future
Venkatesh, S. - 2002
Persistent link: https://www.econbiz.de/10001662189