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Online retailing
Internet
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Marketingmanagement
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Marketing management
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11,391
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7,116
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advertising
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1
marketing-Börse GmbH
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Electronic commerce research
20
Journal of retailing and consumer services
19
Information systems research : ISR
18
Journal of internet commerce
17
Journal of management information systems : JMIS
17
International journal of internet marketing and advertising : IJIMA
16
Journal of business research : JBR
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
International journal of retail & distribution management
12
Electronic markets : benefits, costs and risks
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of business information systems : IJBIS
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic commerce : IJEC
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Ausgewählte Studien des ECC-Handel
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of education for business
7
Journal of retailing
7
The journal of services marketing
7
Applied economics letters
6
CESifo working papers
6
Electronic commerce research and applications
6
Global business review
6
Transportation research / E : an international journal
6
Electronic commerce : B2C strategies and models
5
Electronic markets : the international journal on networked business
5
European journal of operational research : EJOR
5
European research studies
5
Gabler Edition Wissenschaft
5
Information systems and e-business management : ISeB
5
International journal of electronic business
5
International journal of networking and virtual organisations : IJNVO
5
International journal of production research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Management information systems : mis quarterly
5
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ECONIS (ZBW)
1,480
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Other ZBW resources
1
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1
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
2
Advertising
and promotion on the
internet
Stojković, Ana
- In:
Facta Universitatis / Series economics and organization …
10
(
2013
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10010458740
Saved in:
3
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
4
Competitive pricing and
advertising
strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
5
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
6
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
7
Exploring how consumers cope with online behavioral
advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
8
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
9
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
10
Online product presentation : the effect of product coordination and a model's face
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009571551
Saved in:
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