bieten. Schwerpunktmäßig werden Aspekte aus dem Marketing herausgegriffen, im Fokus stehen internetbasierte … aussichtsreiches wirtschaftliches Handeln begriffen werden können. Schwerpunktmäßig sollen dabei Aspekte aus dem Marketing ….-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner ist Inhaber des Lehrstuhl für Marketing an der Universität Wien. Univ.-Prof. Dr. Klaus …

"Marketing as a discipline has been thoroughly disrupted by digital technologies. The speed of rapidly changing markets … stream of marketing touchpoints is analogous to "continuous deployment" models pioneered by cloud-based services. Quickly … experimenting with new marketing ideas on a small scale is like prototyping and beta testing. Hacking Marketing draws upon some of …

"Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in … common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the … natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an …