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Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath
;
Bhardwaj, Pradeep
- In:
Journal of business research : JBR
105
(
2019
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
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Using online conservations to study word of mouth communication
Godes, David
(
contributor
);
Mayzlin, Dina
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001765867
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Extremity bias in online reviews : the role of attrition
Brandes, Leif
;
Godes, David
;
Mayzlin, Dina
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 675-695
Persistent link: https://www.econbiz.de/10013389194
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4
Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior
Lu, Xianghua
;
Chen, Yuxin
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012295998
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5
The causal link between relative age effect and entrepreneurship : evidence from 17 million users across 49 years on Taobao
Wang, Youwei
;
Chen, Yuxin
;
Qian, Yi
-
2018
Persistent link: https://www.econbiz.de/10011980018
Saved in:
6
Sequential search with refinement : model and application with click-stream data
Chen, Yuxin
;
Yao, Song
- In:
Management science : journal of the Institute for …
63
(
2017
)
12
,
pp. 4345-4365
Persistent link: https://www.econbiz.de/10011785271
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