Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Year of publication: |
2019
|
---|---|
Authors: | Banerjee, Somnath ; Bhardwaj, Pradeep |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 105.2019, p. 293-305
|
Subject: | Marketing-sales interface | Multi-channel attribution | Online sales leads | Risk aversion | Sales compensation | Verkauf | Selling | Vertriebsweg | Distribution channel | Verkaufspersonal | Salespeople | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
-
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi, (2021)
-
Maier, Erik, (2021)
-
Bongers, Franziska M., (2021)
- More ...
-
Consumer response to state-of-origin labels : the moderating role of residency
Jung, Jae Min, (2020)
-
Das, Rimo, (2021)
-
Dhar, Satyajit, (2020)
- More ...