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~subject:"Online retailing"
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Online retailing
Consumer behaviour
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Konsumentenverhalten
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Multinationales Unternehmen
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Transnational corporation
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Werbung
14
Electronic Commerce
13
International marketing
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Marketing
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Internationales Marketing
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Internet marketing
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USA
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United States
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Advertising
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Online-Marketing
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Internet
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Globalization
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Globalisierung
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Marketingmanagement
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Kommunikationsstrategie
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Advertising effects
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Marketing management
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Werbewirkung
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Brand management
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International market entry
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Internationaler Markteintritt
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Arabische Staaten
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Singh, Nitish
5
Alhorr, Hadi S.
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Bartikowski, Boris P.
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Benmamoun, Mamoun
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Keating, Brendan M.
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Kundu, Sumit K.
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Little, Joseph P.
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E-adoption and socio-economic impacts : emerging infrastructural effects
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Journal of advertising research
1
Journal of electronic commerce research : JECR
1
Journal of international management
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ECONIS (ZBW)
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1
Global e-commerce : a portal bridging the world markets
Singh, Nitish
;
Alhorr, Hadi S.
;
Bartikowski, Boris P.
- In:
Journal of electronic commerce research : JECR
11
(
2010
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10003975186
Saved in:
2
Web site localization practices : some insights into the localization industry
Singh, Nitish
;
Spillan, John E.
;
Little, Joseph P.
- In:
E-adoption and socio-economic impacts : emerging …
,
(pp. 233-247)
.
2011
Persistent link: https://www.econbiz.de/10009373525
Saved in:
3
How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers
Benmamoun, Mamoun
;
Singh, Nitish
;
Sobh, Rana
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10012109423
Saved in:
4
Hyper-localizing e-commerce strategy : an emerging market perspective
Singh, Nitish
;
Keating, Brendan M.
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 89-94)
.
2018
Persistent link: https://www.econbiz.de/10011825143
Saved in:
5
Marketplace platforms as game changers : internationalization of smaller enterprises
Singh, Nitish
;
Munjal, Surender
;
Kundu, Sumit K.
- In:
Journal of international management
29
(
2023
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014375112
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