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The antecedents and outcomes of online consumer brand experience
Konttinen, Joel; Karjaluoto, Heikki; Shaikh, Aijaz. A. - In: Contemporary issues in digital marketing, (pp. 49-60). 2022
Persistent link: https://www.econbiz.de/10012698273
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Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli; Karjaluoto, Heikki; Saarijärvi, Hannu - In: Journal of retailing and consumer services 57 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012305392
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Omnichannel experience : towards successful channel integration in retail
Tyrväinen, Olli; Karjaluoto, Heikki - In: Journal of customer behaviour 18 (2019) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10012257442
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Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka; Jayawardhena, Chanaka; Karjaluoto, … - In: International journal of retail and distribution management 51 (2023) 2, pp. 149-169
Persistent link: https://www.econbiz.de/10013552690