Negative eWOM and perceived credibility : a potent mix in consumer relationships
Ernest Emeka Izogo, Chanaka Jayawardhena, Heikki Karjaluoto
| Year of publication: |
2023
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|---|---|
| Authors: | Izogo, Ernest Emeka ; Jayawardhena, Chanaka ; Karjaluoto, Heikki |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 2, p. 149-169
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| Subject: | Elaboration likelihood model | EWOM | Online shopping experience | Perceived credibility | Relationship quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Glaubwürdigkeit | Credibility | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Inflationserwartung | Inflation expectations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-01-2022-0039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552690