Purpose of the article: How online shop atmosphere (different background music genre) affects emotional states depending on different product categories; and how the emotional states induced by website atmosphere affect satisfaction with background music, e-shop quality perception and purchase...

Although online stores operate internationally for an already long time, the impact of cultural differences on them only recently gained interest. The aim of this study is to assess the impact of cultural dimensions on loyalty to online stores. It is based on a systematic analysis of 10 core...

Personal data disclosure is crucially important to modern business, and specifically - to online stores. It is largely predicted by the willingness to disclose personal data that significantly varies among emerging economies due to impacts of numerous factors. One of the important factors that...