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Fundraising in an interactive online environment
Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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Accountability.org : Online Disclosure by U.S. Nonprofits
Tremblay-Boire, Joannie; Prakash, Aseem - 2014
Why do some nonprofits signal their respect for accountability via unilateral website disclosures? We develop an Accountability Index to examine the websites of 200 U.S. nonprofits ranked in the Chronicle of Philanthropy’s 2010 “Philanthropy 400.” Our intuition is that nonprofits recognize...
Persistent link: https://www.econbiz.de/10014038658
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No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong; Niu, Huan; Wang, Han - In: International review on public and non-profit marketing 21 (2024) 1, pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
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Online policies for efficient volunteer crowdsourcing
Manshadi, Vahideh; Rodilitz, Scott - In: Management science : journal of the Institute for … 68 (2022) 9, pp. 6572-6590
Persistent link: https://www.econbiz.de/10013373032
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Attributes influencing guests’ experiences : a comparison of nonprofit and for-profit peer-to-peer accommodation platforms
Medina-Hernandez, Vivian C.; Marine-Roig, Estela; … - In: Information technology & tourism 26 (2024) 2, pp. 255-291
Persistent link: https://www.econbiz.de/10015080433
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Online relationship formation
Kozlenkova, Irina V.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 3, pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
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Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios; Dimitriadis, Sergios; Koritos, Christos - In: International journal of internet marketing and … 12 (2018) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
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Relationship marketing in online retailing : a theoretical and empirical analysis from an Indian perspective
Deepika; Singh, Shashank Vikram Pratap - In: International journal of business information systems : … 44 (2023) 1, pp. 40-63
Persistent link: https://www.econbiz.de/10014436447
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The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling; Gielens, Katrijn - In: Journal of marketing 87 (2023) 2, pp. 253-274
Persistent link: https://www.econbiz.de/10014245087