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Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis
Milne, George R.; Bahl, Shalini - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 138-149
Persistent link: https://www.econbiz.de/10003979344
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Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
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The assimilative and contrastive effects of word-of-mouth volume : an experimental examination of online consumer ratings
Khare, Adwait; Labrecque, Lauren I.; Asare, Anthony K. - In: Journal of retailing 87 (2011) 1, pp. 111-126
Persistent link: https://www.econbiz.de/10009011965
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Consumer power : evolution in the digital age
Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
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Procrastinators' online experience and purchase behavior
Zanjani, Shabnam H. A.; Milne, George R.; Miller, … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 568-585
Persistent link: https://www.econbiz.de/10011552504