The assimilative and contrastive effects of word-of-mouth volume : an experimental examination of online consumer ratings
Year of publication: |
2011
|
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Authors: | Khare, Adwait ; Labrecque, Lauren I. ; Asare, Anthony K. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, 1, p. 111-126
|
Subject: | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation |
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