Tension between value creation and value appropriation can arise when firms enter relationships with a platform. While creating value collectively, these relationships strengthen the network effects which increase the platform's ability to appropriate value. This shift in bargaining position...

This study examines geographical market segmentation in the market for e-books in the EU, based on data from the Amazon Kindle e-books store, the market leader. Residents in all EU countries have access to the Amazon US Kindle store. However, access to Amazon's 6 e-book stores in the EU (UK,...