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Do Online Sales Channels Save Brands of Global Companies from Consumer Boycotts? A Geographical Analysis

Kim, Changju; Kim, Woonho; Nakami, Shinya - 2022

This study empirically investigates the link between global companies' brand strength and consumers' actual purchase behaviors by considering online purchasability and the geographical area in the context of boycott campaigns. To test the hypotheses, we employed a hierarchical multiple...

Persistent link: https://www.econbiz.de/10014084870

The effect of stereotypical music on the customer selection of wine in an online environment

Damen, Marlou; Hest, Iris van; Wernaart, Bart F. W. - In: Journal of innovations in digital marketing 2 (2021) 2, pp. 37-47

Persistent link: https://www.econbiz.de/10014383262

Wine attributes, perceived risk and online wine purchase intention : the cross-level interaction effects of website quality

Cho, Meehee; Bonn, Mark Andrew; Kang, Sora - In: International journal of hospitality management 43 (2014), pp. 108-120

Persistent link: https://www.econbiz.de/10010427928

Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction : applying an aspect extraction approach to online reviews

Shin, Seunghun; Nicolau, Juan Luis - In: Tourism management : research, policies, practice 91 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013271648

Virtual wine tours and wine tasting : the influence of offline and online embodiment integration on wine purchase decisions

Wen, Han; Leung, Xi Y. - In: Tourism management : research, policies, practice 83 (2021), pp. 1-12

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Investigation the segment specific preferences for hedonic and utilitarian online-shop characteristics : the case of German online wine shops

Habann, Frank; Zerres, Christopher; Zaworski, Lukas - In: International journal of internet marketing and … 12 (2018) 3, pp. 255-269

Persistent link: https://www.econbiz.de/10011918362

Purchasing wine online : the effects of social influence, perceived usefulness, perceived ease of use, and wine involvement

Bonn, Mark Andrew; Kim, Woo Gon; Kang, Sora; Cho, Meehee - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 841-869

Persistent link: https://www.econbiz.de/10011621361

Profiles and preferences of on-line millenial shoppers in Bulgaria

Loubeau, Patricia R.; Jantzen, Robert H.; Alexander, Elitsa - In: Economic review : journal of economics and business 12 (2014) 1, pp. 63-79

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Price comparison, price competition, and the effects of ShopBots

Passyn, Kirsten A.; Diriker, Memo; Settle, Robert B. - In: Journal of business & economics research 11 (2013) 9, pp. 401-415

Persistent link: https://www.econbiz.de/10010198481

Essays on external ideation : exploring innovative online consumer behavior

Vossen, Alexander - 2013

Persistent link: https://www.econbiz.de/10009783473

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