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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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Wine attributes, perceived risk and online wine purchase intention : the cross-level interaction effects of website quality
Cho, Meehee; Bonn, Mark Andrew; Kang, Sora - In: International journal of hospitality management 43 (2014), pp. 108-120
Persistent link: https://www.econbiz.de/10010427928
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Virtual wine tours and wine tasting : the influence of offline and online embodiment integration on wine purchase decisions
Wen, Han; Leung, Xi Y. - In: Tourism management : research, policies, practice 83 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012417923
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Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction : applying an aspect extraction approach to online reviews
Shin, Seunghun; Nicolau, Juan Luis - In: Tourism management : research, policies, practice 91 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013271648
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Purchasing wine online : the effects of social influence, perceived usefulness, perceived ease of use, and wine involvement
Bonn, Mark Andrew; Kim, Woo Gon; Kang, Sora; Cho, Meehee - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 841-869
Persistent link: https://www.econbiz.de/10011621361
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Prescription et interactivité dans l'achat en ligne
Stenger, Thomas - In: Revue française de gestion : hommes et techniques 33 (2007) 173, pp. 131-144
Persistent link: https://www.econbiz.de/10003477043
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Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of electronic commerce research : JECR 19 (2018) 1, pp. 16-35
Persistent link: https://www.econbiz.de/10011865633
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From high bar to uneven bars : the impact of information granularity in quality certification
Hui, Xiang; Liu, Zekun; Zhang, Weiqing - In: Management science : journal of the Institute for … 69 (2023) 10, pp. 6109-6127
Persistent link: https://www.econbiz.de/10014393048
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Quality certificates alleviate consumer aversion to sponsored search advertising
Hui, Xiang; Liu, Meng - 2022
We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a natural experiment which eradicates a...
Persistent link: https://www.econbiz.de/10013342873
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Enriching product exposure in e-commerce through a hedonistic and utilitarian cue
Szymkowiak, Andrzej; Garczarek-Bąk, Urszula; Faganel, … - In: Wine Economics and Policy 13 (2024) 1, pp. 109-126
With the projected growth in the global wine market, the ongoing impact of the COVID-19 pandemic, and the increasing … research has shed light on the potential of online sales platforms for wineries and the role of wine bottle labels in … influencing consumer purchasing behavior, scant attention has been given to the presentation of wine products in the realm of e …
Persistent link: https://www.econbiz.de/10015057539