Globally, online group buying (OGB) enjoys wide acceptance within the ecosystem of electronic commerce. Despite its popularity, it is still nascent in Nigeria and most sub-Saharan African (SSA) economies. With increased internet and online shopping penetration in SSA, the low-price advantage of...

Many workers are evaluated on their ability to engage with customers. We measure the impact of gender-based customer discrimination on the productivity of online sales agents in Sub-Saharan Africa. Using a novel framework that randomly varies the gender of names presented to customers without...