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consumption in the United States (U.S.). Thus, the study used annual time series for data from 1990 to 2021. The study employed … household consumption in the U.S. For example, a one-unit improvement in e-commerce marketing results in a 0.72 per cent point … increase in real household consumption in the long run. Unemployment also depicted a rare positive relationship, and we …
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Cover -- Contents -- Preface -- Acknowledgements -- Chapter 1 Psychology of a Digital Consumer -- Chapter 2 Putting Science Back in Marketing -- Chapter 3 How to Make Someone Say Yes -- Chapter 4 Perceived Risk -- Chapter 5 The Art of Fascination in Marketing -- Chapter 6 Memory and Marketing --...
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borrowing, budgeting, and introspection about consumption choices. These sessions reduce future online borrowing and delinquency …
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