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Role of web site design quality in satisfaction and word of mouth generation
Ha, Young; Im, Hyunjoo - In: Journal of service management 23 (2012) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10009534367
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The perceptual fluency effect on pleasurable online shopping experience
Im, Hyunjoo; Lennon, Sharron J.; Stoel, Leslie - In: Journal of research in interactive marketing : … 4 (2010) 4, pp. 280-295
Persistent link: https://www.econbiz.de/10008749792
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The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context
Im, Hyunjoo; Ha, Young - In: Journal of fashion marketing and management 15 (2011) 3, pp. 345-362
Persistent link: https://www.econbiz.de/10009268716
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Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention
Im, Hyunjoo; Ha, Young - In: International journal of electronic marketing and … 9 (2018) 2, pp. 126-144
Persistent link: https://www.econbiz.de/10011849127