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Online retailing
Digital marketing
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Ambidextrous organization
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Erdmann, Anett
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Ponzoa, José M.
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Journal of promotion management : innovations in planning and applied research
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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E-commerce customer attraction : digital marketing techniques, evolution and dynamics across firms
Ponzoa, José M.
;
Erdmann, Anett
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 697-715
Persistent link: https://www.econbiz.de/10012549625
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2
Digital inbound marketing : measuring the economic performance of grocery e-commerce in Europe and the USA
Erdmann, Anett
;
Ponzoa, José M.
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012665481
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