Digital inbound marketing : measuring the economic performance of grocery e-commerce in Europe and the USA
Anett Erdmann, José M. Ponzoa
| Year of publication: |
2021
|
|---|---|
| Authors: | Erdmann, Anett ; Ponzoa, José M. |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 162.2021, p. 1-13
|
| Subject: | Digital marketing | E-commerce | Economic performance | Inbound marketing | Marketing investment optimization | Retailing | Electronic Commerce | USA | United States | Online-Marketing | Internet marketing | EU-Staaten | EU countries | Online-Handel | Online retailing | Marketing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2020.120373 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665481