Narrow search
Showing 1 - 10 of 5,582
Cover Image
Online experience as a lever of customer involvement in NPD : an exploratory analysis and a research agenda
Lamberti, Lucio; Noci, Giuliano - In: EuroMed journal of business 4 (2009) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10003928397
Cover Image
Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product
Plotkina, Daria; Munzel, Andreas - In: Journal of retailing and consumer services 29 (2016), pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
Cover Image
Attention and saliency on the internet : evidence from an online recommendation system
Helmers, Christian; Krishnan, Pramila; Patnam, Manasa - 2015
Persistent link: https://www.econbiz.de/10011455333
Cover Image
Attention and saliency on the internet : evidence from an online recommendation system
Helmers, Christian; Krishnan, Pramila; Patnam, Manasa - 2015
Persistent link: https://www.econbiz.de/10011455631
Cover Image
To overstate or not : how to describe new products online for e-tailers considering full return policy
Xiong, Wei; Qin, Jin - In: International journal of management and decision making … 13 (2014) 2, pp. 174-191
Persistent link: https://www.econbiz.de/10010406283
Cover Image
Attention and saliency on the internet : evidence from an online recommendation system
Helmers, Christian; Krishnan, Pramila; Patnam, Manasa - 2015
Persistent link: https://www.econbiz.de/10011406076
Cover Image
Biased sampling of early users and the direction of startup innovation
Cao, Ruiqing; Koning, Rembrand; Nanda, Ramana - 2020
Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's `beta testers' on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods to...
Persistent link: https://www.econbiz.de/10012511545
Cover Image
Biased Sampling of Early Users and the Direction of Startup Innovation
Cao, Ruiqing; Koning, Rembrand M.; Nanda, Ramana - National Bureau of Economic Research - 2021
Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's 'beta testers' on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods to...
Persistent link: https://www.econbiz.de/10012585366
Cover Image
From clicks to bricks : the impact of product launches in offline stores for digital retailers
Jiang, Yan; Kim, Jeeyeon; Choi, Jeonghye; Kang, Moon Young - In: Journal of business research : JBR 120 (2020), pp. 302-311
Persistent link: https://www.econbiz.de/10012417132
Cover Image
Uncertainty avoidance and consumer cognitive innovativeness in e-commerce
Sohaib, Osama; Kang, Kyeong; Miliszewska, Iwona - In: Journal of global information management : an official … 27 (2019) 2, pp. 59-77
Persistent link: https://www.econbiz.de/10012017828