Similar Search Results

Creating online brand personality : the role of personal difference

Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 2, pp. 167-187

Persistent link: https://www.econbiz.de/10009754903

Effects of user reviews and critic rating on online healthcare sales

Han, Wenbo - In: Inventi impact: service sector (2021) 2, pp. 88-101

Persistent link: https://www.econbiz.de/10012601880

Design of Online Healthcare Platforms : Motivating Doctors and Benefiting Patients

Wang, Qiyuan; Weinberg, Charles; Wu, Chunhua - 2021

Online health has emerged as a critical component of the healthcare system. This paper empirically investigates how online health platforms create value for patients and doctors and explore how market designs influence value creation. We develop a structural demand and supply model for an online...

Persistent link: https://www.econbiz.de/10013313965

Personality factors as predictors of online consumer engagement : an empirical investigation

Islam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda D. - In: Marketing intelligence & planning 35 (2017) 4, pp. 510-528

Persistent link: https://www.econbiz.de/10011723789

Online behaviour of luxury fashion brand advocates

Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383

Persistent link: https://www.econbiz.de/10011502872

Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region

Bhuian, Shahid Nakib - In: Journal of international consumer marketing 28 (2016) 3, pp. 201-210

Persistent link: https://www.econbiz.de/10011507323

Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system

Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216

Persistent link: https://www.econbiz.de/10011527509

Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms

Abbes, Intissar; Hallem, Yousra; Taga, Nadia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132170

The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine

Yasin, Mahmoud; Liébana-Cabanillas, Francisco; Porcu, Lucia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132223

Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis

Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367

Persistent link: https://www.econbiz.de/10012022592

1
2
3
4
5
6
7
8
9
10
Next
Last