In the era of globalization, online marketing is a great revolution. Over the past decade, most business organizations have been working with technological change. An online store uses technology (such as a computer) to increase the effectiveness of marketing. And retailers are developing...

In recent years, the dynamics of e-commerce has been changing. More and more consumers are using the Internet to make purchases during the purchase process (for example, before, during, and after online purchases). Advances in mobile technology and their adoption by many consumers makes it...