Ojiagu, Nkechi C; Ojiaku, Obinna Christian; Nkamnebe, … - In: The international journal of business science & applied … 17 (2022) 3, pp. 13-30
Globally, online group buying (OGB) enjoys wide acceptance within the ecosystem of electronic commerce. Despite its popularity, it is still nascent in Nigeria and most sub-Saharan African (SSA) economies. With increased internet and online shopping penetration in SSA, the low-price advantage of...