In theory, e-commerce marketplaces connect buyers and sellers, open trade opportunities, and reduce transaction costs thereby creating opportunities for more inclusive trade and even GVC participation, especially for micro, small and medium-sized enterprises (MSMEs). Further, there is some...

Existing literature has examined either the key drivers of global value chain (GVC) exports or the factors affecting e-commerce growth. Studies that investigate the impact of e-commerce, in particular business-to-consumer (B2C) e-commerce, on GVCs are largely missing. The growing prevalence of...