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~subject:"Online retailing"
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Förderung der Customer Experie...
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Online retailing
Textile distribution
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Journal of retailing and consumer services
20
Journal of business research : JBR
9
The international review of retail, distribution and consumer research
7
Journal of fashion marketing and management
6
International journal of retail and distribution management
5
Journal of retailing
5
Electronic commerce research
4
International journal of consumer studies
4
International journal of retail & distribution management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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3
International journal of internet marketing and advertising : IJIMA
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Springer eBook Collection
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The journal of services marketing
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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Innovatives Markenmanagement
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International journal of electronic commerce : IJEC
2
International journal of technology marketing : IJTMkt
2
Journal of global fashion marketing : JGfM
2
Journal of marketing theory and practice : JMTP
2
Journal of service management
2
Journal of strategic marketing
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Managing service quality : MSQ ; an international journal
2
Schriftenreihe Handelsmanagement
2
A Research Agenda for Service Marketing
1
Approaches to corporate social responsibility : knowledge, values, and actions
1
Asia-Pacific journal of business administration
1
Big data marketing strategies for superior customer experience
1
Business ethics and leadership : BEL
1
Doing business in the MENA region : insights from the EFMD case writing competition
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Economic geography
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Edition Wissenschaft - Apprimus
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ECONIS (ZBW)
195
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1
Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora
;
Panina, Ekaterina
;
Becker, Larissa
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
Saved in:
2
Service innovation in e-commerce last mile delivery : mapping the e-customer journey
Vakulenko, Yulia
;
Shams, Poja
;
Hellström, Daniel
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 461-468
Persistent link: https://www.econbiz.de/10012103423
Saved in:
3
Customer experiences in omnichannel retail environments : a thematic literature review
Both, Alina
;
Steinmann, Sascha
- In:
The international review of retail, distribution and …
33
(
2023
)
5
,
pp. 445-478
Persistent link: https://www.econbiz.de/10014558937
Saved in:
4
Mapping customer journeys in multichannel decision-making
Wolny, Julia
;
Charoensuksai, Nipawan
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010385967
Saved in:
5
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
6
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
7
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
Saved in:
8
"Alexafying" shoppers : the examination of Amazon's captive relationship strategy
Ramadan, Zahy B.
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648834
Saved in:
9
Path to purpose? : how online customer journeys differ for hedonic versus utilitarian purchases
Li, Jingjing
;
Abbasi, Ahmed
;
Cheema, Amar
;
Abraham, Linda B.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 127-146
Persistent link: https://www.econbiz.de/10012231652
Saved in:
10
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
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