This paper presents a model in which a monopoly platform not only operates a marketplace intermediating direct transactions between consumers and third-party sellers, but also sells its first-party products at the marketplace, which is designated herein as platform encroachment. When...

This paper presents an examination of how the offering rebates to consumers from an e-commerce platform affects both pricing and multi-channel management of a third-party seller who distributes goods through the platform's online marketplace in addition to an independent offline retailer. The...

This paper considers a supplier's encroachment strategy through an e-commerce platform. When the supplier sells goods through an online channel in addition to a traditional retailer, it should either select a conventional wholesale contract or an emerging agency contract. Under the agency...