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Factors impacting digital buyer's decision : role played by virtual store and social networking sites as selling medium for consumer electronics
Tomar, Malvika; Pandey, Amit Kumar - In: International journal of public sector performance … 12 (2023) 3, pp. 365-392
Persistent link: https://www.econbiz.de/10014430781
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Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
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Developing a framework to improve virtual shopping in digital malls with intelligent self-service systems
Demirkan, Haluk; Spohrer, Jim - In: Journal of retailing and consumer services 21 (2014) 5, pp. 860-868
Persistent link: https://www.econbiz.de/10010407212
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Taxing goods and services in a digital era
Agrawal, David R.; Fox, William F. - In: National tax journal 74 (2021) 1, pp. 257-301
Persistent link: https://www.econbiz.de/10012548877
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Digital and new age consumer's (GEN Y) : a study among college students of Delhi NCR
Kapoor, Anuj Pal; Vij, Madhu - In: Journal of commerce & business studies 4 (2017) 1, pp. 25-42
Persistent link: https://www.econbiz.de/10012654688
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Missing the audience : online musicking in times of COVID-19
Werff, Ties van de; Smith, Neil Tòmas; Rosu, Stefan; … - In: Journal of cultural management and cultural policy 7 (2021) 1, pp. 137-149
Persistent link: https://www.econbiz.de/10012604728
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Advances in Digital Marketing and eCommerce : Third International Conference, 2022
Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - Digital Marketing & eCommerce Conference <3., 2022, … - 2022
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...
Persistent link: https://www.econbiz.de/10013256202
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Digital humans in fashion : will consumers interact?
Silva, Emmanuel Sirimal; Bonetti, Francesca - In: Journal of retailing and consumer services 60 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012502633
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Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid - In: Digital innovations for customer engagement, …, (pp. 144-161). 2020
Persistent link: https://www.econbiz.de/10012237990
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The EU digital single market and the platform economy
Anagnōstopulu, Despoina - In: Economic growth in the European Union : analyzing SME …, (pp. 43-57). 2020
Since 2010, the EU policy concerning the Digital Agenda and the Digital Single Market Strategy aimed to advance EU growth with concrete actions, in order to "unleash the potential of e-commerce". Among the major achievements of the Digital Single Market Strategy is the Regulation on Online...
Persistent link: https://www.econbiz.de/10012293011