Gamification in e-commerce : enhancing digital customer engagement through game elements
Farid Huseynov
| Year of publication: |
2020
|
|---|---|
| Authors: | Huseynov, Farid |
| Published in: |
Digital innovations for customer engagement, management, and organizational improvement. - Hershey : IGI Global, ISBN 978-1-79985-171-4. - 2020, p. 144-161
|
| Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Online-Handel | Online retailing | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-5171-4.ch008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237990