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Online group buying behavior in CC2B e-commerce : understanding consumer motivations

Chen, Chih-ping - In: Journal of internet commerce 11 (2012) 1/4, pp. 254-270

Persistent link: https://www.econbiz.de/10009703935

Teen online shopping factors : parental and peer influences

Goodrich, Kendall - In: The journal of retail marketing management research : JRMMR 4 (2011/12) 1, pp. 27-42

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Impact of anonymity on roles of personal and group identities in online communities

Kim, Kyung Kyu; Lee, Ae Ri; Lee, Un-Kon - In: Information & management : the internat. journal of … 56 (2019) 1, pp. 109-121

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Impacts of social interactions and peer evaluations on online review platforms

Yu, Yinan; Warut Khern-Am-Nuai; Pinsonneault, Alain; … - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1271-1300

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Selection Effects in Online Sharing : Consequences for Peer Adoption

Taylor, Sean J.; Bakshy, Eytan; Aral, Sinan - 2014

Most models of social contagion take peer exposure to be a corollary of adoption, yet in many settings, the visibility of one's adoption behavior happens through a separate decision process. In online systems, product designers can define how peer exposure mechanisms work: adoption behaviors can...

Persistent link: https://www.econbiz.de/10014158422