Online group buying behavior in CC2B e-commerce : understanding consumer motivations
Chih-Ping Chen
| Year of publication: |
2012
|
|---|---|
| Authors: | Chen, Chih-ping |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 11.2012, 1/4, p. 254-270
|
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Webanalyse | Web analytics | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009703935