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~subject:"Online retailing"
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Online retailing
Beziehungsmarketing
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Relationship marketing
3
Social Web
3
Social web
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Brand image
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Computerspiel
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Customer satisfaction
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Kundenzufriedenheit
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Markenimage
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Online-Handel
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Strategic alliance
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Strategische Allianz
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Taiwan
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Video game
2
Viral marketing
2
Virales Marketing
2
Aesthetic design
1
Authenticity
1
Automobilzulieferindustrie
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Automotive supplier industry
1
Avatar identification
1
Betriebliche Wertschöpfung
1
Blogger-reader relationship quality
1
Brand
1
Brand community participation
1
Brand relationship satisfaction
1
Bricolage capability
1
Capability approach
1
Capability-Ansatz
1
Community
1
Community reputation
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Competitive advantage
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Complementary resources
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Consumer policy
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Dienstleistungsqualität
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Hsu, Chiu-Ping
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Chang, Chia-Wen
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Wu, Shu-Ling
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Journal of business research : JBR
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The journal of product & brand management
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ECONIS (ZBW)
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Role of authenticity in massively multiplayer online role playing games (MMORPGs) : determinants of virtual item purchase intention
Wu, Shu-Ling
;
Hsu, Chiu-Ping
- In:
Journal of business research : JBR
92
(
2018
),
pp. 242-249
Persistent link: https://www.econbiz.de/10011925435
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2
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
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