Hwang, Soo-Young - In: Global business and finance review 27 (2022) 5, pp. 100-114
-customer satisfaction on e-loyalty. In particular, it focuses on the mediating effect of e-customer satisfaction in the relationship between … significant positive impact on e-customer satisfaction. E-Marketing and e-Sales were found to have a statistically significant … study also found that e-customer satisfaction significantly mediated the link between online purchase e-CRM activities …