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theoretical framework also managerial and theoretical contributions in order to improve e-service activities through happiness …
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-customer satisfaction on e-loyalty. In particular, it focuses on the mediating effect of e-customer satisfaction in the relationship between … significant positive impact on e-customer satisfaction. E-Marketing and e-Sales were found to have a statistically significant … study also found that e-customer satisfaction significantly mediated the link between online purchase e-CRM activities …
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