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Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited

Bigné Alcañiz, J. Enrique; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 115 (2020), pp. 403-416

Persistent link: https://www.econbiz.de/10012272095

Does social climate influence positive eWOM? : a study of heavy-users of online communities

Ruiz Mafe, Carla; Bigné Alcañiz, J. Enrique; Sanz … - In: Business research quarterly : BRQ 21 (2018) 1, pp. 26-38

Persistent link: https://www.econbiz.de/10011989522

How visual attention to social media cues impacts visit intention and liking expectation for restaurants

Simonetti, Aline; Bigné Alcañiz, J. Enrique - In: International journal of contemporary hospitality management 34 (2022) 6, pp. 2049-2070

Persistent link: https://www.econbiz.de/10013412516

How consumers process online review types in familiar versus unfamiliar destinations : a self-reported and neuroscientific study

Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; … - In: Technological forecasting and social change : an … 199 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015097507

Does social climate influence positive eWOM? A study of heavy-users of online communities

Ruiz Mafe, Carla; Bigné Alcañiz, J. Enrique; Sanz … - In: BRQ Business Research Quarterly 21 (2018) 1, pp. 26-38

This paper provides a deeper understanding of the role of social influences on positive eWOM behaviour (PeWOM) of heavy-users of online communities. Drawing on Social Interaction Utility Framework, Group Marketing and Social Learning Theories, we develop and test a research model integrating the...

Persistent link: https://www.econbiz.de/10012118442