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~subject:"Online-Handel"
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Online-Handel
Internet
19,772
Marketingmanagement
16,921
Marketing management
16,103
Werbung
13,759
Advertising
10,343
Konsumentenverhalten
6,678
Consumer behaviour
6,665
Electronic Commerce
5,393
Theorie
5,196
Theory
5,106
E-commerce
4,923
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4,560
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4,457
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4,196
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4,128
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3,809
Internet marketing
3,786
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3,718
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3,295
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3,057
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2,445
Social web
2,441
Beziehungsmarketing
2,336
Relationship marketing
2,336
Markenführung
2,152
Brand management
2,149
Welt
2,139
World
2,105
Online retailing
1,434
Informationstechnik
1,388
advertising
1,385
Innovation
1,315
Strategisches Management
1,294
Information technology
1,287
Unternehmenserfolg
1,188
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1,176
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1,092
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1,089
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Ghose, Anindya
10
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10
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9
Rabinovich, Elliot
9
Levin, Jonathan
8
Spiekermann, Sarah
7
Baal, Sebastian van
6
Hudetz, Kai
6
Molleman, Lucas
6
Chan, Jason
5
Hinrichs, Jens-Werner
5
Lambrecht, Anja
5
Martens, Bertin
5
Meier, Andreas
5
Neslin, Scott A.
5
Standing, Craig
5
Stormer, Henrik
5
Strobel, Martin
5
Tan, Yong
5
Wintr, Ladislav
5
Yan, Ruiliang
5
Ahlert, Dieter
4
Arce-Urriza, Marta
4
Cebollada, Javier
4
Chen, Jianqing
4
Cho, Yun Kyung
4
Fritz, Wolfgang
4
Gächter, Simon
4
Klenow, Peter J.
4
Knoepfle, Dan
4
Krüger, Malte
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Kuchler, Theresa
4
Long, Fei
4
Wiedmann, Klaus-Peter
4
Albers, Sönke
3
Arcand, Manon
3
Arechar, Antonio A.
3
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3
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3
Bauer, Johannes M.
3
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Books on Demand GmbH <Norderstedt>
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Deutsches Institut für Urbanistik
2
Nomos Verlagsgesellschaft
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
UNCTAD
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Deutscher Industrie- und Handelstag
1
ESCP Europe Wirtschaftshochschule <Berlin>
1
Economic Research Forum for the Arab Countries, Iran and Turkey
1
Economic Research Institute for ASEAN and East Asia
1
Edward Elgar Publishing
1
Ekonomski Institut Zagreb
1
Eurohandelsinstitut
1
Europäische Kommission
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Informatik
1
Institut für Handelsforschung <Köln>
1
International Federation for Information Processing
1
Josef Eul Verlag GmbH
1
Organisation for Economic Co-Operation and Development
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Organizational Computing, Coordination, and Collaboration Conference <6, 1995, Austin, Tex.>
1
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1
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TREC <1998, Hamburg>
1
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1
Universität Bern / Institut für Wirtschaftsinformatik
1
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
1
Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
1
marketing-Börse GmbH
1
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Electronic commerce research
19
Information systems research : ISR
18
Journal of retailing and consumer services
18
Journal of internet commerce
17
Journal of management information systems : JMIS
17
Journal of business research : JBR
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
International journal of internet marketing and advertising : IJIMA
13
International journal of retail & distribution management
12
Electronic markets : benefits, costs and risks
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of business information systems : IJBIS
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic commerce : IJEC
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Ausgewählte Studien des ECC-Handel
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of education for business
7
Journal of retailing
7
The journal of services marketing
7
Applied economics letters
6
Electronic commerce research and applications
6
Transportation research / E : an international journal
6
CESifo working papers
5
Electronic commerce : B2C strategies and models
5
Electronic markets : the international journal on networked business
5
European journal of operational research : EJOR
5
European research studies
5
Gabler Edition Wissenschaft
5
Global business review
5
Information systems and e-business management : ISeB
5
International journal of electronic business
5
International journal of networking and virtual organisations : IJNVO
5
International journal of production research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Management information systems : mis quarterly
5
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Source
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ECONIS (ZBW)
1,433
EconStor
4
USB Cologne (EcoSocSci)
1
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1
Advertising
and promotion on the
internet
Stojković, Ana
- In:
Facta Universitatis / Series economics and organization …
10
(
2013
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10010458740
Saved in:
2
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
3
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
4
Competitive pricing and
advertising
strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
5
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
6
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
7
Exploring how consumers cope with online behavioral
advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
8
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
9
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
10
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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