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Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun - In: International journal of electronic business 14 (2018) 3, pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
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Brand extension of online technology products : evidence from search engine to virtual communities and online news
Song, Peijian; Cheng, Zhang; Xu, Yunjie; Huang, Lihua - In: Decision support systems : DSS ; the international journal 49 (2010) 1, pp. 91-99
Persistent link: https://www.econbiz.de/10003953519
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Optimal online k-min search
Iqbal, Javeria; Ahmad, Iftikhar - In: EURO journal on computational optimization 3 (2015) 2, pp. 147-160
Persistent link: https://www.econbiz.de/10011341917
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Online competitive information space for hotels : an information search perspective
Xiang, Zheng; Law, Rob - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 530-546
Persistent link: https://www.econbiz.de/10010127361
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Assessing access problems in online media platforms
Graef, Inge; Wahyuningtyas, Sih Yuliana; Valcke, Peggy - 2014
Online media platforms have the characteristics of a particular type of market known as ‘multi-sided’. These businesses create value by bringing advertisers and users together. Access to user data is critical to this process. On the basis of economic literature, the features of multi-sided...
Persistent link: https://www.econbiz.de/10010365610
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Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian; Anderl, Eva M.; Wangenheim, Florian von - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
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A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 668-691
Persistent link: https://www.econbiz.de/10011296914
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Efficiency evaluation in search advertising
Ayanso, Anteneh; Mokaya, Brian - In: Decision sciences : DS 44 (2013) 5, pp. 877-913
Persistent link: https://www.econbiz.de/10010221599
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Sponsored search marketing : dynamic pricing and advertising for an online retailer
Ye, Shengqi; Aydin, Goker; Hu, Shanshan - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1255-1274
Persistent link: https://www.econbiz.de/10011293393
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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306