Sponsored search marketing : dynamic pricing and advertising for an online retailer
Year of publication: |
2015
|
---|---|
Authors: | Ye, Shengqi ; Aydin, Goker ; Hu, Shanshan |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 6, p. 1255-1274
|
Subject: | sponsored search marketing | dynamic pricing | online retailing | Suchmaschine | Search engine | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
-
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi, (2021)
-
Sponsored Search Marketing : Dynamic Pricing and Advertising for an Online Retailer
Ye, Shengqi, (2014)
-
Han, Sangman, (2022)
- More ...
-
Sponsored Search Marketing : Dynamic Pricing and Advertising for an Online Retailer
Ye, Shengqi, (2014)
-
Shelf loathing : cross docking at an online retailer
Cattani, Kyle D., (2014)
-
Unit-Price Procurement Auctions: Structural Results and Comparisons.
Hu, Shanshan, (2009)
- More ...