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How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers
Benmamoun, Mamoun; Singh, Nitish; Sobh, Rana - In: Journal of advertising research 59 (2019) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10012109423
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Hyper-localizing e-commerce strategy : an emerging market perspective
Singh, Nitish; Keating, Brendan M. - In: Emerging markets from a multidisciplinary perspective : …, (pp. 89-94). 2018
Persistent link: https://www.econbiz.de/10011825143
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Global e-commerce : a portal bridging the world markets
Singh, Nitish; Alhorr, Hadi S.; Bartikowski, Boris P. - In: Journal of electronic commerce research : JECR 11 (2010) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10003975186
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Web site localization practices : some insights into the localization industry
Singh, Nitish; Spillan, John E.; Little, Joseph P. - In: E-adoption and socio-economic impacts : emerging …, (pp. 233-247). 2011
Persistent link: https://www.econbiz.de/10009373525
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Marketplace platforms as game changers : internationalization of smaller enterprises
Singh, Nitish; Munjal, Surender; Kundu, Sumit K. - In: Journal of international management 29 (2023) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10014375112