In recent years, billions of dollars are spent, by both online and offline retailers, on website design aimed at increasing consumers’ online engagement. We study the relationship between online engagement and offline sales, utilizing a quasi-experimental setting whereby a leading premium...

Online buying is one of the most popular activities on the Internet, and within that group buying is one of the activities in the trend as a popular form of electronic commerce. Group buying is a worldwide phenomenon, and more recently very popular form of doing business on the local market. But...

This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...

Seitdem im Herbst 2008 die Weltwirtschaft durch die Suprimekrise erschüttert wurde, ist auch Deutschland in eine wirtschaftliche Krise geraten. So konnte einhergehend mit steigender Kurzarbeit ein Anstieg der Arbeitslosigkeit beobachtet werden. Aufgrund jener Tatsache kann angenommen werden,...

Diffusion of Internet usage and proliferation of electronic commerce activities have forced many service companies to implement the online extensions and provide all or some services via high quality web sites. Therefore, determining the quality dimensions of their web sites and understanding...

Online price comparison sites (shopbots) like PriceGrabber.com are the most powerful tools for consumers to easily compare prices and find offers for desired products. Besides providing distributions of actual prices in price comparison tables, shopbots like NexTag.com have recently introduced...

A consumer study was administered in order to test the effects of utilizing augmented reality in online shopping for an apparel item. A theoretical model was developed as a framework for the analysis and included telepresence, attitude, and product knowledge as independent variables, and...