Stuck Online : When Online Engagement Gets in the Way of Offline Sales
Year of publication: |
[2021]
|
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Authors: | Bar-Gill, Sagit ; Reichman, Shachar |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Social Web | Social web | Internet | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Verkauf | Selling |
Extent: | 1 Online-Ressource (70 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Bar Gill S., and Reichman, S. (Forthcoming). “Stuck Online: When Online Engagement Gets in the Way of Offline Sales”, MIS Quarterly Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 25, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.2672067 [DOI] |
Classification: | M31 - Marketing ; L19 - Market Structure, Firm Strategy, and Market Performance. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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