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Configuring retail fulfillment processes for omni-channel customer steering

Wollenburg, Johannes; Holzapfel, Andreas; Hübner, Alexander - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 540-575

Persistent link: https://www.econbiz.de/10011932690

Rewarding customers who keep a product : how reinforcement affects customers' product return decision in online retailing

Gelbrich, Katja; Gäthke, Jana; Hübner, Alexander - In: Psychology & marketing 34 (2017) 9, pp. 853-867

Persistent link: https://www.econbiz.de/10011738111

Advancing the marketing-operations interface in omnichannel retail

Rooderkerk, Robert; Leeuw, Sander de; Hübner, Alexander - In: Journal of operations management 69 (2023) 2, pp. 188-196

Persistent link: https://www.econbiz.de/10014293327

Rapid fulfillment of online orders in omnichannel grocery retailing

Dethlefs, Christian; Ostermeier, Manuel; Hübner, Alexander - In: EURO journal on transportation and logistics 11 (2022), pp. 1-13

stablishing innovative fulfillment options for online orders has become a key challenge for bricks-and-mortar retailers. A mere focus on store sales is no longer affordable due to the competition by pure online players. Retailers are continuously developing new approaches for online order...

Persistent link: https://www.econbiz.de/10013532032

Logistik im Multi-Channel-Handel : eine empirische Untersuchung zu Strukturen, Handlungsfeldern und Entwicklungspfaden

Kuhn, Heinrich; Hübner, Alexander; Holzapfel, Andreas - Katholische Universität Eichstätt-Ingolstadt - 2013

Persistent link: https://www.econbiz.de/10014289879