(utilitarian and hedonic experience) on satisfaction and loyalty of two segments of customers: transactional and online …-service quality on satisfaction and loyalty are different for each segment of customers. While utilitarian quality is more relevant … satisfaction, positive WOM, repurchase intention and price tolerance. The findings indicate that direct and indirect effects of e …

study further investigates trust and satisfaction as drivers of loyalty and examines the role of trust in the traditional … value-satisfaction-loyalty relationship. A total of 214 responses from M-wallet users were captured using a structured …. Trust and satisfaction in M-wallet are both found to be mediating the perceived customer value and loyalty relationship …