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~subject:"Online-Handel"
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Online-Handel
Consumer behaviour
15
Einzelhandel
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Konsumentenverhalten
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Retail trade
15
Beziehungsmarketing
10
Relationship marketing
10
Online retailing
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International market entry
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Internationaler Markteintritt
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Markenimage
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Multinationales Unternehmen
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Transnational corporation
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Fashion
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Mode
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Textile distribution
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Textilhandel
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Confidence
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Customer satisfaction
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Internet marketing
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KMU
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Kundenzufriedenheit
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Online-Marketing
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Frasquet Deltoro, Marta
8
Mollá Descals, Alejandro
5
Ieva, Marco
2
Badenhop, Anna
1
Miquel, Maria-José
1
Miquel-Romero, Maria-Jose
1
Navarro-Sanchez, Enrique
1
Ruiz-Molina, Maria-Eugenia
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Ruiz-Molina, María-Eugenia
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Ventre, Iván
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Ziliani, Cristina
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Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Economic research
1
International journal of retail & distribution management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
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ECONIS (ZBW)
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1
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
2
Determinants of website traffic : the case of European fashion apparel retailers
Mollá Descals, Alejandro
;
Frasquet Deltoro, Marta
; …
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 411-430
Persistent link: https://www.econbiz.de/10010384762
Saved in:
3
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
4
Consumer motivations for click-and-collect and home delivery in online shopping
Miquel-Romero, Maria-Jose
;
Frasquet Deltoro, Marta
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-122)
.
2018
Persistent link: https://www.econbiz.de/10013277490
Saved in:
5
Drivers of social commerce usage : a multi-group analysis comparing Facebook and Instagram
Ventre, Iván
;
Mollá Descals, Alejandro
;
Frasquet …
- In:
Economic research
34
(
2021
)
1,1
,
pp. 570-589
Persistent link: https://www.econbiz.de/10013341660
Saved in:
6
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Saved in:
7
Online channel adoption in supermarket retailing
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433770
Saved in:
8
Online grocery shopping at multichannel supermarkets : the impact of retailer brand equity
Badenhop, Anna
;
Frasquet Deltoro, Marta
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012514019
Saved in:
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