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Effects of consumer online purchase costs on online and traditional retailers
Yan, Ruiliang; Wang, John - In: International journal of business and systems research 3 (2009) 3, pp. 351-371
Persistent link: https://www.econbiz.de/10003897731
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The effects of attribute concreteness and prominence on selective processing, choice, and search experience
Jiang, Ying; Punj, Girish N. - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 471-489
Persistent link: https://www.econbiz.de/10008735692
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Hedonic and utilitarian shopping goals : the online experience
Bridges, Eilen; Florsheim, Renée - In: Journal of business research : JBR 61 (2008) 4, pp. 309-314
Persistent link: https://www.econbiz.de/10003704547
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Understanding designer clothing purchases over the internet
Fogel, Joshua A.; Schneider, Mayer - In: Journal of fashion marketing and management 14 (2010) 3, pp. 367-396
Persistent link: https://www.econbiz.de/10008654371
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Modeling repeat purchases in the Internet when RFM captures past influence of marketing
Reimer, Kerstin; Albers, Sönke - 2011
Persistent link: https://www.econbiz.de/10009504196
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The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
Yang, Kiseol (contributor) - 2015
Persistent link: https://www.econbiz.de/10011302396
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Internet retailing as a marketing strategy
Janssen, Maarten C. W.; Noll, Rob van der - 2005
We analyze the incentives for incumbent bricks-and-mortar firms and newentrants to start an online retail channel in a differentiated goods market. Tothis end we set up a two-stage model where firms first decide whether or notto build the infrastructure necessary to start an online retail...
Persistent link: https://www.econbiz.de/10011343275
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Chinese gamblers' perceptions of e-marketing mix elements for online casinos
Sam, Kin Meng; Chatwin, Chris - In: The journal of gambling business and economics 9 (2015) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10011346852
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Der Buchmarkt als Kommunikationsraum : eine kritische Analyse aus medienwissenschaftlicher Perspektive
Vogel, Anke - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009413703